Reddish was founded in 2002 by Industrial designers Naama Steinbock and Idan Friedman. Both born in 1975, graduates with distinction from H.I.T (Holon Academic Institute of Technology), Israel. Reddish studio focuses on keeping its designs clear and intriguing , and spends most of the time helping objects feel better about themselves.
The studio works with clients, giving them design services from new concepts to final product planning, and in the same time initiates projects - for exhibitions and worldwide distribution. The studio has participated in international exhibition and has earned important prizes and honors.