SWEET SOUL RECORDS
Here in Japan, we often hear people say “Tamashii,” the Japanese word for “soul”, but by our definition, it is very doubtful how much “soul” actually exists in today’s music. We feel that most “products” looking only for financial success cannot be labeled “soul” music, but rather “soul-selling” music. We believe that “soul” is the human’s most deep-rooted spirit and is based on deep love acquired when honestly confronting life and it’s struggles. In other words, it is not easy to express the true meaning of soul. But we feel that it is the most hidden human power and when it hits you, it’s undeniable, seemingly for a time comparable to eternity. For us we’re moved, intrigued, and motivated by soul music, this wonderful music that causes waves throughout your entire body. Through music we have learned awe and excitement, have greeted many people, experienced many distance lands, and have travelled to other cultures outside our own. Because of this we strongly believe that “soul” is a warmth full of love capable of transporting the soul. The SWEET SOUL RECORDS crew recognizes the appeal of real music and has set out to share our viewpoint on this appeal through worldly standards and skills.

SPREAD REAL MUSIC
One of our missions is to spread real music throughout world without distinction between Japan and internationally, essentially borderless. We will discover genuine music and real artists and continue to create real music together through collaborative projects. As mobile phones and different internet websites such as YouTube, Soundcloud, and Bandcamp and streaming platforms such as Spotify and Apple Music are now the standard, music is more easily accessible. The thing that does not change, even with the evolution of how music is made accessible, is that “real things will continue to live”. And we understand, support, and will continue creating together “real music” that shines all over the world. Without being bound by a fixed concept, we will create our own platform where artists can make an active appearance.